pushBUTTON is a women’s wear brand created in 2003 by designer Seunggun Park. It quickly gained fame because of its audacious creations, and the pushBUTTON came to realize many collaborations with Puma, Harvey Nichols or Liger, and also issued collaborative cosmetic products. pushBUTTON likes to be described as funny and innovative, and since its website is filled with informations, I will just encourage you to visit it! (link at the end of the article)
pushBUTTON also publishes a creative magazine by Seunggun Park called ‘wwuu‘.
Let’s take a look at some of pushBUTTON’s collection.
And we’ll start off with the latest one, inspired by Frida Kahlo
SS 2015: LOVE. VERY MUCH
‘If Frida Kahlo were alive, what would she look like today?’
AW 2014: Supernormal stimuli
‘‘Supernormal Stimuli’: it’s defined by one psychologist that means an ‘instinct’ just attracted to the artificial one, not to the natural part.‘
SS 2012: Success or Love, Love or Success
‘pushBUTTON has prepared this collection […] for those women who do not choose clothes to “look good to others,” and who work and embellish themselves for their down enjoyments and satisfaction.‘
This last one in my personal favorite. For the message it tries to convey as well as for the purity of those dresses. I do fancy those head ornaments too!
website: http://www.pushbutton.co.kr/ (where all the pictures in the article are from)
more shots from ‘wwuu’: http://pushbuttonbooks.com/
e-boutique : http://pushbutton-e-boutique.com/
collaboration with excuse me seoul (SHOES!) : http://www.excusemeseoul.com/